SEO Rankings Tips
Title & Meta Tags
- Make TITLE tag as the first META tag, directly
after the HEAD tag. Spend the most time writing
the text of your title tag as it is given the most
weight of the META type tags. For SEO purposes,
your company name may be the least important thing
to have in your title.
- Include your most important keyword phrases at
the beginning of your title.
- Include a META DESCRIPTION tag. Include the most
important keyword phrase as close to the beginning
of the description as possible.
Note: The description is sometimes used in search
engine results so ensure that you describe your
site attractively. The description is now given
little or no ranking weight in Google rankings. Use
the Meta Tag Generator to
get the format of meta tags.
- Include a META Keyword tag. Although most of
the major search engines do not use keywords in
their rankings you should add keywords. Ensure
that you at least have keywords on your home
page as directories / search engines sometimes use
your title, description and keywords to populate
their listings.
- If you use a META REFRESH tag, make sure it is
set to refresh after 30 seconds.
<META HTTP-EQUIV="refresh" CONTENT="30;
URL=http://www.mikes-marketing-tools.com">
- Remove other meta tags (like author), unless
you know for sure that they are necessary. The
keywords meta tag is good to have, at least on
your home page, as some directories get their information
from your keywords.
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