SEO Rankings Tips
Avoid Obvious Tricks - Don't try
These at Home
Avoid using cheap tricks to get search
rankings. If you see another site ranking high using
one of these tricks do not assume that they will
be still be ranking high next month. Over the years,
the search engines have improved their skills at
identifying attempts to spam their listings. The
engines will continue to improve their algorithms
in the future.
- Do not use a font color that is the same or very
close to your background color.
- Do not use too much font size one (1) text as
the default text size as many search engines consider
tiny text to be spam.
- Do not add a bunch of meaningless keywords to
your page. It may help you rank high for a while
but but it not worth the risk of being penalized
by the search engines. The
integrity of your site could also suffer if you
have unnecessary text on your site.
- Avoid participate in obvious link farms or link
exchange programs. The search engines often refer
to these as bad neighborhoods and will penalize
or ban your site for linking to them. One definition
for link farm would be: a site whose only purpose
is to artificially inflate link popularity by exchanging
links. Don't pay for links unless you know how
they will provide them.
- Avoid using deceitful re-direct techniques. The
integrity of your site will suffer if your users
expect one thing and find something else.
- Google has a page to report
spam. We are not sure how diligent Google
is at investigating these reports, but the option
is there if one of your competitors is gaining an
upper hand through dirty SEO techniques.
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