Bad SEO Techniques

Avoid Obvious Tricks - Don't try These at Home

Avoid using cheap tricks to get search rankings. If you see anothersite ranking high using one of these tricks do not assume that they will be stillbe ranking high next month. Over the years, the search engines have improved theirskills at identifying attempts to spam their listings. The engines will continueto improve their algorithms in the future.

1. Do not use a font color that is the same or very close to your background color.


2. Do not use too much font size one (1) text as the default text size as many search engines consider tiny text to be spam.


3. Do not add a bunch of meaningless keywords to your page.  It may help you rank high for a while but but it not worth the risk of being penalized by the search engines. The integrity of your site could also suffer if you have unusual text on your site.


4. Avoid participate in obvious link farms or link exchange programs.  The search engines often refer to these as bad neighborhoods and will penalize or ban your site for linking to them. One definition for link farm would be: a site whose only purpose is to artificially inflate link popularity by exchanging links. Don't pay for links unless you know how they will provide them.


5. Avoid using deceitful re-direct techniques. The integrity of your site will sufferif your users expect one thing and find something else.


6. Google has a page to report spam. We are not sure how diligent Google is at investigating these reports, but the option is there if one of your competitors is gaining an upper hand through dirty SEO techniques.