Search Engine Ranking
Weekly Facts from Axandra
Top 4 reasons why your Google rankings have droppedMost webmasters face this problem sooner or later. The rankings of your website on Google have dropped and you don't know why this happened. Read this article to find out why this could happen to your website.
Does your CTR influence your Google rankings?Google uses the click through rate to rank the paid search results. The more clicks an ad gets, the higher it will be ranked in the search results. Does Google also use this method for the regular search results?
Can your business afford a quick and easy SEO solution?Webmasters want quick and easy solutions to their problems. Most people want to get high rankings in Google and they want these rankings now. Here are the most popular quick fix solutions.
Does your website have no or the wrong Sitelinks in Google?More and more websites get Sitelinks in Google's search results. What are they, how can they help your website and how can you influence which links Google will use for your Sitelinks? What can you do if Google displays the wrong links?
Does your domain name prevent your website from getting high rankings?Does your domain name prevent your website from getting high rankings? This week, we're taking a look at the ranking problems that many webmasters experienced with .info domains. Is there a ranking filter for .info domains?
All you need to know about duplicate contentAlthough there is no such thing as a general duplicate content penalty it is difficult to get high rankings for a web page which contents can also be found on other web pages. What do search engines do with duplicate content and how can you avoid problems with duplicate content? All you need to know can be found in this article.
How to explain to your boss why website optimization is importantPeople not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you.
Google's -60 penalty and how to avoid itDuring the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty. Which websites are penalized? How can you avoid getting penalized?
How much is a Google top ranking worth?High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business. But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?
Can your website usability influence your search engine rankings?Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not? A recent patent application from Yahoo indicates that search engines might take a look at your web page design.
How the age of your and other people's websites affects your rankingsA new patent application with the name "Ranking Domains Using Domain Maturity" shows how search engines could determine the quality of a web page by its age.
Study: what do people click in search results?A new study about the click behavior of web searchers has been released this month. What do people click and what does this mean for your website rankings?
A major Google algorithm update might be on the wayWebmasters in a discussion forum have noticed changes in Google's search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google's search results?
Is your website text too complicated for your website visitors?Are you sure that your website visitors understand the text on your web pages? If your web pages are difficult to understand, you might not earn as much as you could with your website. There is a simple test that enables you to check the readability of your web pages.
Does your website look like spam to search engines?Is your website nowhere to be seen in Google? It might be that Google doesn't like your website because it looks like spam. Check this list to find out whether your website might look like spam or not.
Are your AdWords results getting worse?If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy. These tips will help you to save a weak campaign.
How to get Google Sitelinks for your websiteMany webmasters wonder how they can make Google display additional Sitelinks for their websites. What exactly are Sitelinks, how can you get them and are they worth the effort?
Google's new method to detect duplicate contentGoogle's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages. How does this affect your web pages?
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