Search Engine Ranking
Weekly Facts from Axandra
Top 5 elements that you need for high rankings on GoogleA small error in one search engine optimization factor can destroy your efforts in all other elements. When you optimize your website for search engines, you have to consider several different factors. In this article, you'll find the five most important factors that influence your Google rankings.
Is your website exploited by proxy hijackers?Proxy hijacking still seems to be an issue on Google. Other websites might steal your website content and they can outrank your web pages on Google with the stolen content. Is your website affected? What can you do against these hijackers?
Double talk: do search engines understand your web pages?Google does not list your web pages although you have a great site? This week's article lists 5 reasons why search engines won't list your website (solutions included).
Bing about web spam - Is your website considered spam?All major search engines have special teams that try to eliminate web spam from their search result pages. Bing has just published an article about web spam. Is your website spam and are your rankings at risk?
Google AdWords: how to lower your costs while selling moreIf you advertise your website on Google AdWords, chances are that you found out that you can spent a lot of money on AdWords without getting a lot in return. The reason why many people spend much more than they have to for their Google AdWords ads is that they use the wrong settings in their campaigns.
How to get your breadcrumbs on Google's result pagesWebmasters continue to see breadcrumbs on Google's result pages. What are breadcrumbs, for which websites does Google display them and how can you get Google to display breadcrumbs for your own website?
How do synonyms in Google results affect your rankings?Google has announced a major change in the way that they handle search results by including synonyms for some words that may be used in queries. How does this affect the position of your web pages in Google's search results?
Official Google statement: how Google ranks tweetsHow does Google rank tweets in the real-time results? The Google engineer who led Google's real-time search development shares some insights.
Study: does it pay to invest your time in long tail keywords?How important are the long tail keywords in your search marketing campaign? Does it pay to invest your time in long tail keywords with little search volume? A new study has the answer.
How to get in Google's real-time resultsLast month, Google started to display real-time results on the search engine result pages. How are these results calculated and how can you get in these results?
Solve the holiday jigsaw puzzle and the latest SEO newsSolve our holiday jigsaw puzzle online, get interesting 2009 statistics, learn about Google vs. Baidu and much more.
Will web page speed become a more important ranking factor?Google's Matt Cutts recently suggested that the speed of a web page might become more important in Google's ranking algorithm. How will this affect your website and what can you do to improve the speed of your website?
Google patent: how Google deals with duplicate contentGoogle was granted a patent this month that explains how search engines can deal with duplicate content issues. Does your website hvae duplicate content problems?
Google Caffeine: how will it affect the rankings of your web pages?Google's new Caffeine index is going to be released soon. What do you have to expect from this update and how will it affect the position of your web pages in Google?
Official search engine statement: link building do's and dont'sBing recently published a document about link building. Although it focuses on how Bing deals with inbound links, it can also help you to get better links for Google, Yahoo and other search engines. The most important points of Bing's document can be found in this article.
Image optimization: get more visitors by being listed at the very top of Google's search resultsGoogle Images has indexed billions of images. If your image can be found for the right keyword, then you will get targeted visitors to your website. We have six tips that help you to get your images on Google's first results page.
The right SEO tactic for low and high competitionDepending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. Two charts illustrate the importance and the effect of different optimization tactics.
Don't screw it up: why should other websites link to your site?Links from related websites are very important for the position of your own site in Google's search results. Unfortunately, it's rather difficult to convince other people to link to your site.
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