SEO
Rankings Tips
Web Page Content
The best time to start optimizing
your website is when you are in the planning stage.
If possible, choose the keywords you want to optomize
before you design your site.
- Try to achieve a word count between 300 and
750 words on each page. Shoot for a keyword
density of between 2% and 3%. If you are optimizaing
for a competitive industry and you are not high
in the rankings then you can try pushing the
density higher.
- Do not optimize all your pages for the
most popular keywords. This advice applies
most for new sites. The search engines use
link popularity as a key ranking factor and
it takes a while to compete effectively with
established sites. You are better off being
on the first page of a less searched term
than page 20 of a very popular keyword phrase.
Very few people make it past page 2 of the
search results. Use a keword
suggestion tool to find appropriate kewords.
- If feasible, create separate pages for different
types of informaton (e.g. themes, categories,
product lines, products).
- Use one or more header tags in your main page
body and include your most important keyword
phrases. Use header tags <H1> and <H2>.
You can use Cascading Style Sheets (CSS) to alter
the appearance of your header tags so that you
don't have to change the look and feel of your
site.
- Use the different versions of your keywords,
when possible. The search engines have improved
their use of word stemming. Word stemming describes
taking the stem of a word and generating common
variants of it. The search engines can find
search results that include keywords that extend
beyond what you searched for.
Keyword: submission
Possible stemming results: submit, submissions
- Try to have your content be the first thing
that appears to the search engines. Content
at the top of the page is ranked higher. In some
cases, adding blank table rows can prevent
your menus from appearing first.
- Avoid duplicate content between your own
site and others. Google is quite efficient
at identifying duplicate content. Both versions
of the content will not appear near the top
of the search results.
|
|
|
